With dedication and extensive experience in the field of technology, I bring innovative solutions that aim to deliver optimal results for your company. My expertise as a digital marketing specialist, I offer comprehensive services to enhance the visibility and growth of your business. By working with a digital marketing specialist, you can ensure that your marketing efforts are effective and tailored to your specific needs. Many clients have benefited from the strategies I implement as a digital marketing specialist, seeing significant improvements in their online presence and business growth. Trust a digital marketing specialist to guide your business to new heights. Explore my portfolio to see how my skills as a digital marketing specialist can help you achieve your marketing goals.
“The essence of digital marketing is not just about selling products, but about creating experiences that resonate and inspire.“
I am Muhamad Rafi Baihaki, a graduate in Information Systems from STT
Terpadu Nurul Fikri. Born in Semarang on November 25th, 2000, and currently
based in Bekasi, West Java, Indonesia.
I specialize in digital marketing with proven experience handling multiple brands across diverse industries. Throughout my journey, I have been trusted to design and execute end-to-end marketing strategies, manage campaigns, and lead small teams to deliver measurable results.
My expertise lies in digital marketing strategy, paid advertising, SEO, content
funnel planning, and performance analysis. With a strong professional mindset
and hands-on experience, I am committed to helping businesses grow through
impactful, data-driven marketing execution.
2021 - 2025
STT Terpadu Nurul Fikri, Indonesia
Bachelor of Information SystemsGPA : 3.74/4.0
Here are some of my best experiences
Content Editor
> Managing and optimizing content for YouTube platform.
> Conducting keyword research and SEO to enhance online visibility.
> Editing videos using Adobe Premiere Pro software.
> Creating graphic designs for video banners and thumbnails.
Microsoft Office Training Instructor
> Teaching the usage of Microsoft Office (Word, Excel, PowerPoint) to users at various proficiency levels.
> Developing and organizing training materials tailored to the needs and comprehension levels of participants.
> Providing practical demonstrations on how to use key features and tools within Microsoft Office applications.
Assistant Lecturer of Front End Web Programming
> Teaching basic concepts of front-end web programming such as HTML, CSS, and JavaScript to college students.
> Developing lesson materials covering coding techniques, layout structure, and responsive design.
> Assigning practical tasks and projects to test and reinforce students' understanding.
> Conducting live demonstrations and hands-on sessions to showcase the use of latest tools and technologies in front-end development.
Graphic Design Training Instructor
> Teaching the use of various graphic design software applications.
> Conducting practical demonstrations on utilizing key features in graphic design software.
> Providing instruction on fundamental concepts of graphic design, including design principles, color theory, typography, and composition.
> Developing training materials covering graphic design techniques, use of design tools, and practical project creation.
Assistant Lecturer of Back End Web Programming
> Teaching fundamental concepts of back-end web programming using PHP to college students.
> Developing lesson materials covering database usage, server-side processing with PHP, and web application management using PHP frameworks like Laravel.
> Conducting live demonstrations and hands-on sessions to showcase the use of PHP frameworks and latest technologies in back-end development.
> Assigning practical tasks and complex projects to test and enhance students' programming skills with PHP.
Digital Marketing Specialist
> Designing and implementing digital marketing strategies to enhance visibility and sales of products or services.
> Managing online advertising campaigns on platforms such as Google Ads and Meta Ads.
> Analyzing data and campaign performance to optimize marketing outcomes.
> Managing digital content such as video editing or graphic design for branding and marketing purposes.
> Developing and monitoring SEO strategies to improve rankings and organic traffic.
> Managed social media accounts across various platforms and developing engaging content.
> Conducted market research and competitive analysis to identify trends and opportunities, adapting strategies to stay ahead in the industry.
> Generated detailed reports on campaign performance and recommending improvements for future campaigns.
Lead Backend Web Developer Intern
> Developing web applications using Laravel framework for backend development.
> Implementing API, business logic, and application functionality through PHP programming and MySQL database.
> Maintaining and optimizing web application performance and conducting debugging and troubleshooting.
> Collaborating with development team and stakeholders to design effective and efficient technical solutions.
IT & Digital Marketing Manager
> Designed and executed comprehensive digital marketing strategies to enhance brand visibility and drive sales for clients.
> Managed and optimized campaigns on Google Ads, Facebook Ads, and Instagram Ads for high ROI.
> Analyzed campaign performance data and optimized strategies for improved outcomes.
> Directed and managed project development from beginning to end.
> Collaborated with internal teams and stakeholders to ensure seamless project integration and delivery.
> Collaborate with agencies and vendor partners, evaluating emerging technologies and providing leadership for adoption where appropriate.
> Developed best practices and tools for project execution and management.
Digital Marketing Specialist Intern
> Led and collaborated within a squad team to design and execute digital marketing strategies for UMKM clients.
> Conducted market and competitor analysis to identify customer behavior, pain points, and positioning strategy.
> Designed value propositions and structured content funnel strategies (Awareness–Consideration–Action).
> Applied AI tools for content creation, including visual design, copywriting, and video editing.
> Executed social media campaigns (organic & paid) across Instagram, Facebook, and TikTok using Ads Manager.
> Implemented and optimized SEO & SEM fundamentals, including keyword research and Google Ads setup.
> Monitored performance metrics (CTR, CPA, ROAS), conducted evaluations, and provided data-driven recommendations.
> Achieved an overall Grade A (90/100 average) across 20 modules, including SEO, Internet Marketing Strategy, and Social Media Marketing.
Digital Marketing Manager
> Spearheaded end-to-end digital branding for Elbee Coffee (premium herbal coffee) and Elbee Cypress (personal care brand).
> Conducted market research & competitor analysis to establish brand positioning and define target audiences.
> Designed and implemented integrated digital marketing strategies combining organic content, paid advertising, and SEO.
> Built and optimized high-converting landing pages with persuasive copywriting and Google SEO integration.
> Planned and executed Meta Ads campaigns, achieving 39 sales and ROAS 5.41x in the second month for Elbee Coffee, and surpassing global benchmarks on several other metrics.
> Developed content pillars & storytelling frameworks tailored to each brand’s unique identity and target market.
> Managed cross-functional teams to ensure efficient workflows and timely delivery.
> Monitored campaign performance (CTR, CPA, ROAS), provided data-driven optimizations, and scaled successful campaigns.
With high dedication and extensive knowledge in the field of digital marketing, I am ready to assist you in achieving your business goals through innovative and competitive solutions. I believe that strong collaboration and clear communication are the keys to success, and I am committed to providing quality services that align with your needs and vision. Let’s collaborate to create optimal business solutions and make a positive impact on your business.
With a passion, I specialize in crafting engaging social media strategies and creating content that captivates and connects with audiences.
An online advertising platform from Google.
An intuitive online graphic design tool.
A Content Management System for creating websites.
An online advertising platform from Meta.
A Collaborative design platform for creative teams.
Enable to see the big picture, innovate, and inspire others to create positive change.
Organizing, leading, and optimizing processes for efficient and effective outcomes.
Developing a strong brand identity through creative strategies, consistent visual design, and effective marketing campaigns.
Creating and refining products or solutions you need.
Strategizing and implementing promotional activities to reach target audiences, boost brand awareness, and drive sales or engagement.
Throughout my career journey, I have strengthened my skills and knowledge to deliver innovative solutions and make a positive impact.
This stage involves gaining a deep understanding of the project's needs and goals. It includes identifying the target audience, understanding the project's vision and mission, and setting achievable objectives.
The research process involves gathering data, information, and insights relevant to the project. This may include market analysis, competitor studies, user research, and evaluating current trends in the relevant industry.
Enjoy my portfolio, a testament to my finest work and groundbreaking projects that redefine excellence in every detail.
Pengerjaan cepat tapi web yang di hasilkan tetap bagus dan terlihat profesional
Jasa yang ditawarkan murah tapi totalitas, desain nya juga bagus2. sangat rekomen
Sangat spesialis dan profesional
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Whatsapp: +62 812 2809 0466
Email: rafibaihaki33@gmail.com