Digital Marketing Specialist
> Developed and executed end-to-end digital marketing strategies across multiple property and hospitality brands, covering property development, residential projects, luxury villas, villa management, and property investment.
> Managed digital marketing activities for multiple property projects, including Avana Residence, Arsa Royal Bekasi, Kila Hills, and Ara Zenhouse, with different market segments, positioning, and customer acquisition objectives.
> Managed and developed marketing strategies for Holywings Collection, a luxury property and hospitality brand focused on premium villa ownership, property investment, Bali real estate, luxury lifestyle, and passive-income opportunities.
> Developed brand positioning and content strategies for Ho.Nest (Honest), a Bali-based villa management and curated villa experience brand, including strategic communication targeting villa owners and property investors.
> Managed digital marketing and content strategy for villa hospitality projects such as Heals Villa, focusing on B2C customer acquisition, villa awareness, and booking-oriented campaigns.
> Planned and optimized Meta Ads campaigns across Awareness, Consideration, and Conversion funnels to generate property and hospitality leads while maintaining a balance between acquisition volume and lead quality.
> Developed campaign concepts, creative strategies, advertising angles, hooks, ad copies, video scripts, content briefs, and CTAs based on each brand's positioning and target audience.
> Translated property and hospitality USPs into compelling marketing communication, including strategic locations, tenant guarantees, transportation accessibility, community living, luxury lifestyle, villa ownership, investment potential, passive income, and hospitality management.
> Managed and optimized advertising budgets across multiple projects by evaluating CPL, lead volume, lead quality, response rate, spam rate, reach, impressions, spend, and audience performance.
> Conducted weekly performance analysis to identify the relationship between budget allocation, campaign objectives, creative performance, audience quality, and cost efficiency.
> Developed data-driven action plans and performance forecasts covering CPL, lead quality, audience targeting, placement optimization, creative testing, and budget allocation.
> Designed and implemented A/B testing strategies across creative hooks, ad copy, campaign angles, audience segments, placements, and campaign objectives to identify scalable marketing approaches.
> Developed promotional campaigns for major commercial moments, including Independence Day campaigns, adapting the same overarching campaign theme into differentiated creative executions for multiple property projects.
> Built differentiated marketing communication for each property based on its core proposition, from affordable first-home ownership and strategic residential locations to commercial property investment, tenant-backed ruko investments, luxury villa ownership, and Bali hospitality opportunities.
> Collaborated with sales, creative, content, and management teams to translate business objectives and property USPs into integrated digital campaigns.
> Prepared and presented weekly marketing performance reports, including performance trends, key insights, reasons behind CPL and lead-quality fluctuations, recommended action plans, and next-week forecasts.
> Contributed to the development of brand positioning, content pillars, campaign narratives, and digital communication frameworks for multiple property and hospitality brands.
> Managed digital communication across multiple platforms, including Instagram, Facebook, Threads, TikTok, and WhatsApp-oriented lead generation, depending on each brand's marketing objective.
> Supported the development of a broader digital property marketing ecosystem, connecting paid advertising, organic content, creative storytelling, lead generation, and sales-oriented communication across multiple projects and brands.
> Managed digital marketing activities for multiple property projects, including Avana Residence, Arsa Royal Bekasi, Kila Hills, and Ara Zenhouse, with different market segments, positioning, and customer acquisition objectives.
> Managed and developed marketing strategies for Holywings Collection, a luxury property and hospitality brand focused on premium villa ownership, property investment, Bali real estate, luxury lifestyle, and passive-income opportunities.
> Developed brand positioning and content strategies for Ho.Nest (Honest), a Bali-based villa management and curated villa experience brand, including strategic communication targeting villa owners and property investors.
> Managed digital marketing and content strategy for villa hospitality projects such as Heals Villa, focusing on B2C customer acquisition, villa awareness, and booking-oriented campaigns.
> Planned and optimized Meta Ads campaigns across Awareness, Consideration, and Conversion funnels to generate property and hospitality leads while maintaining a balance between acquisition volume and lead quality.
> Developed campaign concepts, creative strategies, advertising angles, hooks, ad copies, video scripts, content briefs, and CTAs based on each brand's positioning and target audience.
> Translated property and hospitality USPs into compelling marketing communication, including strategic locations, tenant guarantees, transportation accessibility, community living, luxury lifestyle, villa ownership, investment potential, passive income, and hospitality management.
> Managed and optimized advertising budgets across multiple projects by evaluating CPL, lead volume, lead quality, response rate, spam rate, reach, impressions, spend, and audience performance.
> Conducted weekly performance analysis to identify the relationship between budget allocation, campaign objectives, creative performance, audience quality, and cost efficiency.
> Developed data-driven action plans and performance forecasts covering CPL, lead quality, audience targeting, placement optimization, creative testing, and budget allocation.
> Designed and implemented A/B testing strategies across creative hooks, ad copy, campaign angles, audience segments, placements, and campaign objectives to identify scalable marketing approaches.
> Developed promotional campaigns for major commercial moments, including Independence Day campaigns, adapting the same overarching campaign theme into differentiated creative executions for multiple property projects.
> Built differentiated marketing communication for each property based on its core proposition, from affordable first-home ownership and strategic residential locations to commercial property investment, tenant-backed ruko investments, luxury villa ownership, and Bali hospitality opportunities.
> Collaborated with sales, creative, content, and management teams to translate business objectives and property USPs into integrated digital campaigns.
> Prepared and presented weekly marketing performance reports, including performance trends, key insights, reasons behind CPL and lead-quality fluctuations, recommended action plans, and next-week forecasts.
> Contributed to the development of brand positioning, content pillars, campaign narratives, and digital communication frameworks for multiple property and hospitality brands.
> Managed digital communication across multiple platforms, including Instagram, Facebook, Threads, TikTok, and WhatsApp-oriented lead generation, depending on each brand's marketing objective.
> Supported the development of a broader digital property marketing ecosystem, connecting paid advertising, organic content, creative storytelling, lead generation, and sales-oriented communication across multiple projects and brands.
